[00:00:00] Speaker A: Welcome to Big Ticket Pros, the podcast for agencies, coaches and high end service providers who know what it takes to thrive in competitive markets. I'm your host Ana Gonzalez and you can find me on social media anabotprime. Our guests share insider tips, strategies and cautionary tales to help you close bigger deals, build stronger relationships and scale your business faster. Big Ticket Pros is sponsored by Conversational funnels. We booked 121 qualified sales calls in 10 days in a brand new hyper competitive market using one simple counterintuitive approach that flipped the entire lead gen process on its head. All without any ad spend, outreach or endless social posting. We found a new way to generate qualified sales appointments in 2025. Especially if you have heavy competition on all sides, this method renders them completely irrelevant. Download the entire blueprint for
[email protected] that's conversationalfunnels.com Today's guest is Anthony Markey. Anthony is a business profit Advocate with over 7 years of experience helping businesses uncover hidden revenue, reduce costs and implement strategies for sustainable growth. He specializes in partnering with B2B service providers to maximize value and create game changing opportunities for their clients. Anthony, welcome to Big Ticket Pros.
[00:01:31] Speaker B: Hey, thanks for having me.
[00:01:33] Speaker A: Thank you for being here. So what is one decision you made in your business or in business that everyone told you was wrong but you knew it was right?
[00:01:45] Speaker B: I think the one that I faced and I think most of us face is getting started. You're coming from something comfortable, maybe you're making good money and everybody, everybody's like, don't do it, you're gonna fail. So many businesses, they give you all the statistics.
So I think that's, I think that's the one that most of us face. At least we probably face others along the way. But getting started, taking your risks, you know, betting on yourself, that kind of mentality, going out there and doing it anyway, no matter what everybody else says.
[00:02:10] Speaker A: I love that I did not expect this and I love it because, you know, I've not another pe. I've known a lot of people who, we don't think alike and they're like, don't do it, just go get a job at Costco or well, I mean this is what I just thought, right? But in, in, it's not just doing what you think is right for you, but it's betting on yourself. You mentioned it. It's, it's taking a bet on yourself and being and thinking, I got this, I can do this and I will do it.
[00:02:52] Speaker B: Yeah, Absolutely. There's. There's. Nobody else is going to bet on you, so you might as well at least get that ball rolling.
[00:02:59] Speaker A: That's awesome.
Do you have any story or idea about this particular thing?
[00:03:07] Speaker B: Yeah, I know when I got started about seven years ago, I was coming from an industry where, you know, I was a. I was a tradesman, you know, I was working as a painter, sandblaster, and I didn't want to do it forever. A lot of the painters, they, they have really good benefits. You make really good pay. You have plenty of hours, you know, but it has this negative side. A lot of the people I worked with have since passed away just because they're, you know, there's toxic chemicals, there's fumes, there's all the risk that goes involved with. And I didn't want to do that for the next 30 years and then maybe get it, enjoy five or six years and pass away. So I wanted to look into something else. And the thing that I've always enjoyed doing is talking with people. So I got into sales because that's the good majority of it, is talking to people. I read some good books, took some good advice, talked to some good mentors, and, you know, over that seven years, I'm not where I started. My offers changed up quite a bit over that period of time. I've had some successes, I've had some failures. And there's definitely been people on the sidelines waiting to say, I told you so. You know, hey, you shouldn't have left and done that. But here's the thing. You can always go back to that stuff. You can only.
You can only do what you don't want to do for so long before you just get frustrated and beat down. So being able to say, yep, nope, I'm going to do it. Don't care what you say. If I fail, well, then I know, and I can try again if I want to, and I'll come back at it with a better. A better understanding of where I'm going.
[00:04:24] Speaker A: Absolutely. And, you know, I will say this.
Sometimes I get frustrated and I'm like, oh, I should just go work at McDonald's. But it's because I have cortisol in my body, you know, and not. There's nothing wrong on about working on McDonald's or whatever, but it's just like the frustrating, like.
But then it's. It's a matter of balance, like, oh, I wouldn't be able to do this. That I love, and I love talking to people and I love doing all this And I love my life as it is, rather than if it was in a different way that I have not built in that. In that different way because I don't want it.
And then I. I lost my train of thought of the point that I was going to make here because it's something that you mentioned that touched me.
[00:05:28] Speaker B: Well, I, I can, I can touch on your last point there. There's definitely truth there. I've had times when I pulled up ziprecruiter, I've looked up indeed and go, I'm done with it. I'm putting my hands up. And then the next morning you wake up and you're calmer. You're like, you know what? I don't want to go back to that. There's a reason I'm doing what I'm doing. I'm frustrated now, but the frustration I'm dealing with now is better than the frustration frustration I was dealing with before. And then you kind of get your head back.
[00:05:49] Speaker A: So, yes, emotions are momentaneous. Thank you so much for that.
[00:05:54] Speaker B: Absolutely.
[00:05:56] Speaker A: Yes, emotions are momentaneous.
If you love what you do and nobody else has to make the decision for you, you have to make the decision. And if I love doing this and also, oh, this is the point that I wanted to make for failure is not the end of everything. Failure means that you need to be learning something. Okay, I failed. What. What did I learn from this? What can I do better? As you mentioned, your offer has changed a lot.
Because maybe your offer was one thing and it was maybe getting some traction, but not as much as you needed and you needed to make tweaks. And now it's. I'm sure it's so much better than it was before.
What is some piece of advice from your experience in sales that you can give to people other than. Yes, just start.
What is like some piece of advice that they can implement because they just started or they already started.
[00:06:53] Speaker B: Talk to everybody. You'll be surprised where good inspiration comes from. It's a cliche, and it's a cliche for a reason that everybody has something to teach you. Read the book how to Win Friends and Influence People. I think it should probably be mandatory reading in high school. But don't be interesting. Be interested. So when you're talking to people, ask them about themselves, find out their story, inevitably they're going to come back around and ask you what you do, and they're going to be way more interested because you're what they would consider a good listener. So being willing to talk to people, get to their level, understand what they have going on in their lives. You'll be able to better relate what you're doing. So be interested in people, have conversations and be willing to, you know, talk to some people that the conversation might not go anywhere, but more often than not, you'll, you'll be surprised where it ends up. People will surprise you.
[00:07:41] Speaker A: Be interested. They'll be interesting. Be interested. I love that. It's such great advice. Thank you so much for that, Anthony. That was, that was awesome. So tell us about who you serve and how people can reach out to you.
[00:07:58] Speaker B: So me, I, I, I have two areas where I serve. I, I help businesses find money and save money in ways that they don't know they have available to them. That's what I do as a business profit advocate. That's my goal. I do that a couple different ways through a different couple, couple different products. So the people that I can serve are any businesses that have over 10 full time W2 employees in the United States. The relationships that I build to help those people are through with other folks in the B2B space. So if your client, you know, could use, you know, extra profit and you'd be able to help them with it, that's awesome. I, I get the majority of my referrals where I come in. Hey, Mr. Business Owner. Happy so and so introduce us. I saved you $50,000 this year. They're coming in Monday to help you with blank. So whatever their, whatever their vert or however they're able to help businesses if the business had more money that they could help them with. It synergizes really well with what I'm doing. The main thing is talking to that business owner and helping them out with it before they go buy a boat. Right. So the allure of the boat's strong, but if they can use that 50,000 to grow their business, they could buy a better boat. And it's just you getting that point across to them. So that's who I help. So willing to talk to anybody in the B2B space or any business owners, C suite executives that are of appropriate size for me. Perfect.
[00:09:06] Speaker A: How can they find you?
[00:09:07] Speaker B: You can get a hold of me on LinkedIn or any of my socials. I'm also the host of the I Know a Guy podcast, so feel free to reach out to me there. You can email me directly@marky m a r k e y agencymail.com but yeah, LinkedIn's probably the easiest way and I can, I can share that and you guys can message me there and I'd love to connect and have a conversation.
[00:09:27] Speaker A: Awesome. So we're going to run from here. Thank you to our guest Anthony Marghe for joining us and sharing such valuable insights about closing high ticket deals. We can learn more about what he does by visiting his LinkedIn, going to his podcast I know a Guy podcast or going to markeyagency.com marquee agency Gmail marquee Agency gmail thank you so much for that. If you are an agency coach, professional services provider or otherwise sell expensive stuff, we'd love to have you on a future episode of Big Ticket Pros. You can
[email protected] and once again, if you want to stop your calendar with qualified, motivated prospects who want what you have and you want to automate the entire process, download our free
[email protected]. that's all for now. Just remember, be bold, stay sharp and keep grinding till you get there. See you later.
