[00:00:00] Speaker A: Welcome to Big Ticket Pros, the podcast for agencies, coaches and high end service providers who know what it takes to thrive in competitive markets. I'm your host, Ana Gonzalez and you can find me on social media nabotprime. Our guests share insider tips, strategies and sometimes cautionary tales to help you close bigger deals and scale your business faster. Big Ticket Pros is sponsored by Conversational Funnels, the new way to close deals in 2025 that does not rely on any of the old traditional methods everybody hates. We use this method to book 121 qualified sales calls in 10 days without any ad spend, outreach or endless social posting. Download the free step by step blueprint that shows exactly how we did
[email protected] that's conversationalfunnels.com Today's guest is Rachel Mink Brown. Rachel is a social media viral strategist and nil consultant. She is the founder of Gen Agency, an influencer and brand marketing agency awarded among the top creators agencies two years in a row. So Rachel, welcome to Big Ticket Pros.
[00:01:04] Speaker B: Yeah, thank you so much for having me.
[00:01:06] Speaker A: I'm so excited to, to talk to you right now. So what is the best piece of advice you would give to someone just starting out in your industry?
[00:01:14] Speaker B: Ooh, I would say, you know, and we're kind of, I think influencer marketing is interesting because we are kind of B2B. We do work with a lot of companies that we represent them running their brand campaigns. We also work with a lot of influencers who market directly to customers. So a lot of B2C kind of also B B to C.
I would say it's really important to just, you know, kind of just do it, I think is the simplest way to say it. Whether it's reaching out to a brand that you want to work with or reaching out to a creator, or reaching out to brands on behalf of your creators. It's important to just go and if you're looking for a client or if you're looking to break into a different industry to just go reach out to those people, go do the work, you know, put together the campaign, put together the content, things like that, and just go out and do it. I think, you know, speaking from example is the best thing that we've done, whether it be creator management or it be working with brands and creating brand campaigns, whether they're small or large scale, just being able to, you know, say that we've done it in the past, been able to just go and reach out to those people and have something to show. I think that's been, you know, a big change for us.
[00:02:26] Speaker A: I think that's a great advice.
And also it takes me to think that sometimes we don't do things because we're like, we're getting ready, you know, oh, no, I'm getting ready. I'm not ready yet. I'm getting ready. I'm working on this. But imperfect action is better than perfect inaction.
[00:02:43] Speaker B: Yeah.
[00:02:43] Speaker A: And I, I think, let me tell, let me know what you think about this. But I think that if you just do it as you said it and do the imperfect action, the reps, all those at bats will get you better. And while you do that, you'll be building your credibility and you'll be, you'll be building your authority and you'll be building maybe even social proof.
[00:03:08] Speaker B: Exactly. You know, when it comes to running brand campaigns or even influencer collaborations, you, you know, you, when you go into a meeting, you have to have some sort of proof or like Rolodex of brands, influencers, whatever that you've worked with. And so even going in and just having worked with small creators and then eventually landing a larger one or worked with small brands, small budgets of brand campaigns and then being able to secure a larger one, like you need proof of concept. You need, again, like you said, reps. You need the experience of having done something, whether it's in this area or like anything in life really. Like you need experience and you can't get an experience without having done it or at least just trying.
[00:03:48] Speaker A: I love that, actually. I absolutely love it. What would be a, an advice that you can give, like a recommendation for people who are getting ready. Like what change in mindset Would you think that it would be a good advice for someone to, to his who is getting ready?
[00:04:08] Speaker B: I would definitely say seek guidance and tips and tricks from people who have either done it or even people that you trust in your network. Those can be mentors, those can be constituents. Just ask advice, you know, have them look at a deck that you've made or have them look over some, you know, metrics that you've prepared or a proposal you prepared. Ask their thoughts. Because a lot of times I this at least that I will have people look over something and they see grammatical errors or visual errors like, you know, formatting easy things like that that I haven't seen because I'm just too close to the project. I've been working on it for hours, for days, for weeks, whatever it is, and I've been staring at the screen or I've been, you know, analyzing this data that we have and I'm just so close to it that I can't pull back and just read something, you know, very quickly, quickly that's a small mistake or even an idea that maybe they have some experience in, in their background or something that they' across that you just don't have because they're a completely different person. So being able to have someone else, whether again, it's a constituent, a mentor, or just a friend look over something that you're working on, I think I found that to be such a big help. Whether, you know, I'm going client facing or if it's for, you know, clients that I'm currently working with.
[00:05:23] Speaker A: That's a super great advice.
I think that everything gets clearer when someone in front of you is when someone is holding the mirror for you.
No, it helps a lot in.
I like the fact that you mentioned that not only finding a mentor or someone who has walked the walk and talk to talk, but also a friend. If you just go and talk to the friend and the friend can bounce ideas off of you, I think, I think that that was great and because sometimes it's really hard to find a mentor that actually fits with you, you know?
[00:06:04] Speaker B: Right. And even so, I think a lot of times I've found that my mentors are not in the same industry or if they're in the same industry, they do a different service. So it's getting those other and outside perspectives. I think that's helped a lot in realizing, ah, you know, they may not do the work that I do, but they're coming from the other side. So they can tell me what they would have wanted for me if I had pitched it to them that would have been successful or gotten the client, or they may be outside the industry and they don't necessarily understand all the terminology I'm using or the pathways that I'm describing to them. And so it makes me simplify the presentation or the proposal, whatever it is. And sometimes that can be more beneficial that the client on the other side, maybe in the industry may want your services, but may not have the vocabulary or even understanding. And that's why they're taking your services. That's why they're taking a consultant that.
[00:06:55] Speaker A: I love that because that's also a really great way to refine your message because sometimes it's just a matter of tweaking 1, 2 words for your measures to go across the target audience that you're looking for.
Great, thank you. Thank you so much. For this Rachel. So tell us about who you serve and how people can reach out to you.
[00:07:17] Speaker B: Yeah, so we are a influencer and brand marketing agency. So we have talent management. We work with creators who have about 400,000 followers, cumulative up to about 10 million. So we're really in that like micro macro area. We do all of their one to one brand deal management. So that could be, you know, Kellogg's wants to work with them for three TikToks. We do everything from communicating, negotiating, contracting, invoicing and kind of being the overall, you know, oversight on that campaign. We also work with brands directly. We recruit, we create content, we get posted, we use analytics, we control all the contracting payment for brands. If they do want market across social media for influencers, we'll do everything for them making it a lot easier. You know, they have one portal, one organization that they're working with and we'll monitor everything with KPIs. So we have those two sides of our business. If there's any influencers that are looking for representation, we're definitely interested. If there's any brands that want to market across social media using influencers, even if they just want to try out a test campaign, even if it's a $10,000 budget, we have a lot of nano influencers and micro influencers in place that we can recruit for their specific audience analytics, customer, you know, profiles that we can take on these like trial campaigns per se and take them on for brands.
[00:08:34] Speaker A: Great. So where can people find you?
[00:08:37] Speaker B: So our agency is called Gen Agency. Our website is Genagency Co. There is an email address on there that you can reach out to. You can also reach out to me at rachelmanagency.
[00:08:47] Speaker A: Co.
Great. So we're going to wrap it up here. I'm going. We're going to wrap it up here. English is sometimes so hard.
So thank you to Rachel May Brown for joining us and sharing some wisdom about thriving in a competitive industry. You can learn more about what she does by visiting Genagency Co. If you are an agency coach, professional services provider or otherwise sell expensive stuff, would love to have you in a future episode. You can
[email protected] and once again, if you want to learn about the new way, we're booking dozens of qualified calls per week with no ad spend, download our free free blueprint at conversationalfunnels. Com. That's all for now. Go get that big ticket punched. See you later.
