[00:00:02] Speaker A: Welcome to Bid ticketpros, the podcast for agencies, coaches and high end service providers who know what it takes to thrive in competitive markets. I'm your host, Ana Gonzalez and you can find me on social media at annabellprime. Our guests share insider tips, strategies and sometimes cautionary tales to help you close bigger deals and scale your business faster.
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[email protected] that's conversationalfunnels.com Today's guest is Pedro de Leon Jr.
Pedro's leadership and project management skills, honed during 12 years in the military, have driven success in both financial advising and entrepreneurship, including co founding, co founding Tent Hut and raising over 20 million across various ventures. His expertise lies in finding creative solutions for business owners and investors backed by a proven track record of delivering results.
So, Pedro, welcome to Big Ticket Pros.
[00:01:22] Speaker B: Yeah, thank you.
[00:01:23] Speaker A: What is the best piece of advice you would give to someone just starting out in your industry?
[00:01:28] Speaker B: You know, so typically the best advice that I like to give is especially if, when you go into business, don't think small, right? Think big. And one of the things that you need to look into is understanding the components that is needed to make a company successful, right? So if you're starting out, do your research, find out exactly the components that is going to help you, you know, scale your business to the next level. That means, you know, for everything from marketing to sales to operations, you know, automations, whatever, right? So do your research.
There's a foundation from almost every business that needs to have in order to start scaling to the, to the next level. So yeah.
[00:02:14] Speaker A: I think that's, you know, do your research is, I think a great advice.
And it also can get, I think it can get overwhelming because you're talking about the components for a business and then doing research. And I would probably think, or like some years ago I would be like, all right, I'm going to do my research.
And then I would start doing research and it was like I was opening a door and then I saw ten more doors open and then I would open another door and I would see 20 doors to open. So what, what advice or what suggestion can you make for people who are just Starting, for instance, or are doing, are going to be doing their research on the different components.
[00:03:03] Speaker B: Yeah.
[00:03:03] Speaker A: For, for them to scale their business.
How would you, what tactic advice would you give them to. To do?
[00:03:13] Speaker B: Right. So let me elaborate a little bit more on the research. Right. Because it's something that I did on my own.
You, as an entrepreneur, you want to have a dynamic mindset. Right. Understanding different perspectives. Because the moment that if you obviously everybody wants to get into business to actually make money, because at the end of the day that's kind of where you're looking or you're doing some, some social impact, but you want to have that, you know, perspective of different, you know, ideas and advice that you see on online. Right? Yes. The, the cookie cutter. Right. The process, the most most effective way is actually hiring a coach.
Right. Hiring someone that understands scaling. And then, you know, and again, you got to have to do your research and do your due diligence to see which coach you're going to get. Do you need a startup coach? Are you going to go into tech or are you going to do like a brick and mortar business? So those are the research you have to find. Right. So that's why I said do your research, you know, and start understanding what's out there and look at the common denominator, what everybody's speaking and say, okay, I'm going to hone on in this, this is who I'm maybe hired or I'm going to start over on my own. Like basic simple things such as starting your LLC or just, you know, hiring the right marketing team or, or, you know, hiring, you know, paying for a, the right CRM system, you know, things like that. Right. But all this, you know, it's, it's, I leave it broad because the thing at the end of the day when you starting out, you want to do your due diligence and see what seat fits with your knowledge and what, and, and also what it's your, the expectations that you have. Right. So. But other than that, again, you know, hire a coach. But like I said, you know, when you hire a coach, you got to do your due diligence and find out if this is the right coach for, for you to help you take the company to the next level. Right. So.
[00:05:07] Speaker A: Yeah, yeah. And you mentioned you need to figure out if this is the right coach. I've met so many people who go through from coach to coach.
[00:05:16] Speaker B: Yes.
[00:05:18] Speaker A: And it takes a lot of coaches in a lot of time until they're like, oh, I just found the right fit for me yeah.
How would you know that you found the right coach for you?
[00:05:33] Speaker B: So for me was more on the finding someone who's able to understand my.
I can say the complex thinking that I had, like, look, I want to do certain things, and it's not really the things that I were doing in the past, you know, was trying to get into. I didn't really find someone who was doing it right? So the moment that someone understand, oh, I know what you're doing. This is exactly what you're doing. And made it understand. Like, then here's some of the steps. They gave me some value. And I was like, yep, that makes sense to me. This is exactly what I'm looking to do because I talked to all the coaches, you know, that's when I said, it hit me. The aha moment. The moment that you have an aha moment in business. Now, keep in mind, stay relaxed, right? Try to keep your mind, you know, on. On the goal, right? And the moment that you find someone or you do a business with someone or you close a deal, you're gonna have this aha moment and be like, ah, this worked, or. Right. That's the right person. And I can't explain it, but it's like something that.
It's an intuition. I guess it comes from the military, you know, we have to train, you know, you know, using our intuition to.
To do what we do, you know, so. But that's just kind of. It happened, right? So it's just. It's not like. And of course, right, the value, right? This is exactly what this gentleman is telling me or the lady is telling me that it resonates a lot to me, and that's why this is a.
[00:06:56] Speaker A: Person, you know, also resonates with me.
What you are mentioning of. All, right, this person is bringing value to me, but also my intuition is telling me to go this route.
Yeah. Usually I don't know if this has happened to you, but usually it has happened to me that my intuition tells me something. I don't listen to it because I'm like, ah, nah, you're crazy. And turns out that my intuition was right.
[00:07:23] Speaker B: Yeah, absolutely. Yeah, absolutely. And it takes time, right. To build that intuition.
It takes time to listening to that intuition inside you. Right. So, yeah, absolutely.
[00:07:33] Speaker A: Yeah. I think it's also a matter of trusting your gut, trusting yourself.
[00:07:37] Speaker B: Yes.
[00:07:38] Speaker A: To trust the person that your intuition is selling you.
[00:07:41] Speaker B: Right?
[00:07:42] Speaker A: Trust this person.
[00:07:43] Speaker B: Yeah, absolutely.
[00:07:46] Speaker A: That's. That's awesome.
What can you tell me about, for instance, how you've been scaling your business after you did that research, you found this components and you found the right coach.
What has helped you to scale your business?
[00:08:05] Speaker B: So I took a little different angle. I'm a risk taker and so personally I like to learn from people, right. I don't jump on hiring people right away or I don't buy into. I used to do that a lot at one point, but then I stopped and I mean this is after I got into business.
But what I learned was that I needed to connect with people that were experts in certain areas of the business. Right? The moment that you get into business, you know, you know, you will have to do your own SWOT analysis and see what are you good at, what are your strengths, your weaknesses, right. Your threats or, you know, and, and opportunities. But you have to do it for yourself. And that's what I did for myself and to figure it out. All right, what am I good at and where can I go and build relationships with people to that. That as an example, right? Like a marketing, you know, team. And I go to those marketing events in person and I hear these things, right? I hear some more of the workshops and I, you know, I get this knowledge and then I go into another event and I do the same thing. I was in no rush to actually say I'm gonna, I have to scale this business right away. And I didn't took too much time either. But I did it in a tempo where I did it right on a time to where figuring it out, okay, this is the people that I need in my team, right? This is the people that actually going to be able to help me if I need to hire them, you know, so. And I know enough when I can spot the bull from someone telling me that they are marketing and they can do this. But the majority of people saying, yeah, but that's not going to work. Well, that's when I started saying, okay, I got to start seeing the common denominator there, you know, so it's just kind of doing an intel analysis first before I actually go in and execute, you know, on, on hiring someone. So that's just me, that's just personally. But a lot of people don't have that time to spend that time of building, you know, the intel first before executing.
[00:10:03] Speaker A: So yeah, I think that's pretty smart.
[00:10:05] Speaker B: Yeah.
[00:10:06] Speaker A: Yeah. Thank you. No, yeah, of course.
Yeah, I think that's pretty smart. And also I think that.
Well, what I take about what you said is build like find your genius and build relationships with people who probably will also. You can, you can bring your Genius too. But also their genius is also like, you know, reciprocity.
[00:10:30] Speaker B: Right?
[00:10:30] Speaker A: Yeah, it's good in any kind of relationship.
[00:10:32] Speaker B: Yeah, absolutely.
[00:10:34] Speaker A: So, Pedro, tell us about who you serve and how people can reach out to you.
[00:10:38] Speaker B: So I typically serve the.
My focus right now is accredited investors or people looking to invest in alternative investments. I'm launching a podcast called Beyond Stocks and it's all about. Oh, so what we're doing is interviewing high net worth individuals, family office.
And when people hear family office, they think it's just like a family business, but it's not as totally different. It's actually a family office that is minimum with within 40 to 50 million to up to 100 million and more. Right. So.
And then also we are interviewing private equity folks, you know, so how do they do the due diligence when it comes to investing into an alternative investments? And we are only focusing anything that is outside of the whole stock, bonds and, you know, mutual funds. And so I'm launching pretty soon I have a newsletter I'm opting in. We still haven't released anything yet, but it's been on the works. Right. So that's kind of my focus. And then, and then on, you know, I like to add this. You know, last year I was helping people raise capital as a consultant, helping prep them, how to be ready for pitch, you know, investors and also how to build an authority in that space. You know, so I did that. But I'm actually, you know, coming out of that and, and working on this project with some other things. I'm looking to do an acquisition as well that is coming up pretty soon. So. But yeah, but as far as what you asked me is to be on stocks. So I'm excited about that.
[00:12:08] Speaker A: Yeah, that's pretty cool. Congratulations on that.
[00:12:10] Speaker B: Thank you.
[00:12:11] Speaker A: So we're going to wrap it up here. Thank you, Pedro, for joining us and sharing some wisdom about thriving in a competitive industry. You can learn more about what Pedro does by visiting Beyond Stocks podcast.
[00:12:24] Speaker B: Yeah, beyond stocks. So it's beyond-stocks.com and you're getting straight to the newsletter.
[00:12:30] Speaker A: So beyond-stocks.com yes.
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[00:12:59] Speaker B: Thank you.
