[00:00:03] Speaker A: Welcome to Big ticketpros, the podcast for agencies, coaches and high end service providers who know what it takes to thrive in competitive markets. I'm your host Ana Gonzalez and you can find me on social media at Annabelle Prime. Our guests share insider tips, strategies and sometimes cautionary tales to help you close bigger deals and scale your business faster.
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[email protected] that's conversationalfunnels.com Today's guest is Benjamin Bressington.
This is an exciting guest who's an expert in automating the boring yet essential tasks businesses face daily.
Benjamin is the CEO of Automate Boring, a custom AI automation, RPA and AI development company that helps companies streamline their processes and boost productivity.
With a background in law and criminology and years of experience integrating gamification into sales strategies, Ben now focuses on using automation to solve business challenges, big and small. If you're curious about how AI and automation can transform your business, this is a conversation you won't want to miss.
So Benjamin, welcome to Big Ticket Pros.
[00:01:36] Speaker B: Hey, I'm excited to be here.
[00:01:38] Speaker A: I am so glad that you're here. So what is the best piece of advice you would give to someone just starting out in your industry?
[00:01:46] Speaker B: So anyone starting out in the AI or automation space, it may feel overwhelming. I would just tell you to find a specific problem for a company that you can solve or a problem you have yourself and then automate it and just continue to showcase that.
One of the biggest mistakes I see people making is they get into the world of custom development. And custom development for each client is problematic because it's hard to scale and you as the operator, you suffer it from then being on this constant hamster wheel of selling clients, fulfilling clients, selling clients, fulfilling clients. And you can't get off that hamster wheel to actually scale where if you can solve one problem and then just do that a hundred times, you've scaled faster than trying to sell 100 unique clients and it becomes much easier because you could become a specialist in that. And I know young hustlers, young business, small business people, they want to say yes to everybody. And the the best piece of advice with that Is that no can be one of the most powerful things you actually say to people and you have to define the game you're not playing just as much as the game you are playing. And I think that would be the best tip could give anyone.
[00:02:56] Speaker A: You know, I think there's an amazing tip and actually hits home because a while ago I was trying to customize things for, for my clients.
And at first I was very happy because I was customizing and I was like, I'm special because I'm making this for you. But in the end it didn't ended being very time consuming. And then the time that I was spending building them their custom thing was not proportional to whatever I was charging them, you know, and it was not their fault. It was my fault because I wanted to give a great value that I thought it was customizing it for what I thought was a great price. So I think that what you're saying is, I think one of the best advices that I've heard, what would you, how would you advise people to get out of those weeds of trying to customize everything or trying to like be special by customizing things?
How would you like them? How would you advise them to start scaling?
[00:04:21] Speaker B: So one of the mistakes I know I've made is that you've learned of a new platform or some software or solution and it can solve a hundred different problems, right? But the reality is, is the business owners don't care about that platform, that solution. And when you go talking to them about AI ChatGPT, it can do this, it can do that, it can do mind journey, they don't care. They don't even understand any of it.
So the thing is understanding what the hell is going on in their world, their problems, their priorities. And you may find there's one boring feature in that entire platform stack that they're excited about.
And it could be simply converting invoices, extracting data from invoices and loading into their CRM. It's the thing you don't even want to talk about. But for them, it saves a huge pain point or a problem of tens, fifties, hundreds of hours, if that makes sense. So it really doesn't matter. I've seen some of the biggest mistakes I've seen, even with sales and sales reps is they get like overwhelmed with the product and the features and it can do 100 things, but without talking about the one thing that the client only wants it to do.
And sometimes there's a big disconnect with that understanding of yet this is all exciting There's a lot of opportunity, but if it's not relevant to your client's world, it's actually going to impede the sale, impede the business deal than anything else. You're going to end up just wasting a lot of time. You're going to be disappointed. Why does this client not want to do the exciting stuff?
Because they're just trying to survive themselves.
[00:06:07] Speaker A: Yes.
So what you're saying is look for the most boring thing that you can master.
[00:06:16] Speaker B: Yeah.
[00:06:17] Speaker A: Or look for the most overwhelming thing that you can. I mean, not the most overwhelming thing, but if something is overwhelming and you can look for a piece of that overwhelming thing and you can solve it, then you got your.
[00:06:31] Speaker B: In your client's world, like they're most overwhelming, their most challenging, which you may look as tedious, minor, small, not important.
But from their perspective, in their reality, it's the thing they want to help with the most. Does that make sense?
[00:06:49] Speaker A: Yes, it makes sense.
What is the most boring thing that you do that is exciting to your customers that you solve?
[00:07:00] Speaker B: The most boring thing we do is content repurposing.
So we repurpose a lot of content. We take old content, blog posts, audios, videos, podcasts, and literally turn them into 20 new blog posts, 20 new social media posts. It's not sexy, it's not exciting.
Helping them just publish content to their websites in the form of our AI glossary system.
So they get indexed by the search engines more often, so then they get more traffic, which then leads to more visitors. Right.
Super boring, not exciting, yet super profitable and super results driven for a company.
So, yeah, that's just some of the tedious stuff that we do.
[00:07:50] Speaker A: I would say it's super, super boring and super overwhelming. Like, you tell me content repurposing and my brain automatically shut down. Now, it didn't shut down, but like, it, it. You tell me, repurpose your, your content. And I'm like, where do I start? And I know that there's platforms, like AI platforms who can help me do that. But of course they will need a human being to push the buttons in, you know, maybe vet some, some of the stuff that they come up with. I've seen some platforms. For instance, I will mention one like Opus AI. It makes clips and I like that it, it chooses the clips. But sometimes they, when we use them, maybe I didn't know how to use them, but they didn't make sense.
[00:08:39] Speaker B: Well, it's sometimes just understanding it's short statements or it's a sound bite to get somebody hooked. To go to the next piece. Right.
So it may be out of context, it may be at a be okay, but it's okay using that type of content sometimes because it's taking a, it's taking one sentence, right. 15 seconds from a great 20 minute conversation.
So it may be missing a lot of context. But the whole point of this is meant to be a hook to pull people in. And if you understand it from that perspective, those tools can be very powerful. Right.
And the thing is, we now need to do more content than ever before, because the baselines with content. And the thing is, people invest so much time creating content that repurposing content. Yeah, it's overwhelming. It's a lot of work.
Even you as a content creator know that, like, yeah, there should be.
Every podcast you did last year should be getting reissued, re promoted, rehyped, recycled. But that's just like, that's that boring stuff. It's. I'd rather go create new than re spin what I already had, even though re spinning would be, is the content machine we actually all need to build.
[00:09:49] Speaker A: Wow, that's awesome.
And yes, I like that phrase that he used. It's the content machine that we all need to build.
And it probably sounds like more work, but maybe it's not as much work once you have that machine rolling.
What do you think?
[00:10:07] Speaker B: No, it's much less work once you've got the machine set up, because then you can feed a blog post in and like, it turns itself into 20 different variations of it optimized social media posts, it turns it into AI audio discussions around this and like, it just, it's, it's more content fodder that is getting published by your company that's going out there for you to play the game and for you to show up in the algorithms. Because I was talking to somebody yesterday and they're like, well, we want to just do one tweet a day. I'm like, dude, you're literally 10 tweets behind the baseline threshold for the Twitter algorithm to actually know you're alive. Like, if you're not doing 70 tweets a week or more, the algorithm thinks your account is pretty much dead. So you're not gonna, you're just not gonna be found. And if your entire purpose of creating content is to be found, you really need to understand the games you need to play with each platform. And I think the mistake people make is treating each platform the same as every platform. They're all different. They're all a unique game. I even just had to bring on a different team who specialize in listing products on Amazon vs Walmart vs TikTok shop and all these marketplaces that we're publishing into.
So the company we're scaling now because each one of them has a unique specialty and I would be amiss in treating them all the same.
[00:11:28] Speaker A: That's very valuable. Do you think that it also is the same with different social media? Like a specialist in Facebook especially. I mean LinkedIn is a different beast, but specialist in Instagram, like yeah, that.
[00:11:40] Speaker B: Actually when we create our content publishing AIs and our workflows, we have a, an AI agent that's literally set up for LinkedIn and each type of LinkedIn post because there's a LinkedIn newsletter, there's a LinkedIn post, there's an image post, there's a video post, there's a blog post, there's a whole series of types of posting you can do. And each one needs to be optimized differently with different hashtags. So some like hashtags, some don't like hashtags. The hashtags from TikTok may not apply to the hashtags on link. Like there's all these things and if you can just spend the few minutes in setting up a framework to publish into all of these things, your life can be a hundred times easier.
[00:12:22] Speaker A: That's amazing.
That's.
That's giving me a lot of ideas.
That's so valuable. Thank you so much for that. So, thank you. Benjamin. Tell us about who you serve and how people can reach out to you.
[00:12:36] Speaker B: So I scale companies using automation and right now the main company I'm scaling is Barremedy.net which is an essential oils and natural supplements business. And we're really just providing natural alternative treatments to people. So I give free AI automation advice. I've helped company scale from 250 grand to $150 million in sales in less than 12 months using AI automation.
And I do brainstorming sessions with people for free just to help them point them in the right direction.
I may rarely take on an automation client these days because I just prioritize automating my own company and my own systems. And I showcase the automations we're doing to others to give them inspiration on what to do. So if they want to reach out to us, they can just reach
[email protected] they can just email helperremedy.net b a r e remedy r e M-E-Y.net awesome.
[00:13:36] Speaker A: So we're going to wrap it up here. Thank you Benjamin for joining us and sharing some wisdom about thriving in a competitive industry.
You can learn more about what Benjamin does by visiting bareremedy.net Did I get it right?
Yep.
Yay.
If you are an agency coach, professional services provider, or otherwise inexpensive stuff, we'd love to have you in a future episode. You can
[email protected] and once again, if you want to learn about the new way we're booking dozens of qualified calls per week with no ad spend, download our free blueprint@conversational funnels.com that's all for now. Go get that big ticket punched. See you later.
