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Marketing expert John Dwyer of the Institute of Wow shares his unconventional strategies to stand out in competitive industries. He advises against competing on price and emphasizes the importance of adding value, like pairing product purchases with enticing incentives such as free vacations. John also discusses the benefits of direct response marketing over brand marketing for small to mid-sized businesses.
Scott Zetlan, CEO of Visiopt Incorporated, shares strategies for improving digital marketing through optimization and testing. He highlights the impact of effective messaging and...
Arias WebsterBerry is the founder and CEO of Webster, Barry Marketing, Ignite Funnels, and Launch Ignition AI. He specializes in entrepreneurship, marketing, and business...
Eric Brown, a 24-year Special Forces veteran and CEO of Imperial Consulting, shares practical insights for professionals entering the industry. He highlights the importance...