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Marketing expert John Dwyer of the Institute of Wow shares his unconventional strategies to stand out in competitive industries. He advises against competing on price and emphasizes the importance of adding value, like pairing product purchases with enticing incentives such as free vacations. John also discusses the benefits of direct response marketing over brand marketing for small to mid-sized businesses.
Adrian Brambila, an internet entrepreneur and former professional dancer for T-Pain, shares his unique journey to success. During the pandemic, Adrian lived in a...
Arnaud Lucas, a seasoned tech executive in the Boston area with expertise in AI, ML, and cloud technologies, discusses the importance of balancing short-term...
Justin Spears, CEO of MXI Consulting, shares his expertise on helping startups and small to midsize companies harness the power of AI and strategic...