[00:00:00] Speaker A: Welcome to Big Ticket Pros, the podcast for agencies, coaches and high end service providers who know what it takes to thrive in competitive markets. I'm your host Ana Gonzalez and you can find me on social media nabotprime. Our guests share insider tips, strategies and sometimes cautionary tales to help you close bigger deals and scale your business faster.
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[email protected] that's getconversions.net Today's guest is Hossein Kasmay.
Hossein is the founder and CEO of Franchise Creator. A seasoned entrepreneur, public speaker and business consultant to over 700 companies.
Hossein has converted hundreds of businesses into multi location franchises. He also founded Guard a Kid, which expanded to 175 locations in 11 countries before being acquired and Combo Kitchen which grew to over 200 franchises in just 18 months, earning top rankings in multiple franchise categories by Entrepreneur magazine. So Hossein, welcome to Big Ticket Pros.
[00:01:35] Speaker B: My pleasure to be here. Thanks for having me. Anna.
[00:01:38] Speaker A: Thank you so much for being here. So what is the best piece of advice you would give to someone just starting out in your industry?
[00:01:47] Speaker B: The good question. That's a very good question. Right. So I mean I'm going to generalize this and talk about not necessarily just in our industry, but in any business. Right.
Obviously if you're starting a business, you have to scale it because otherwise you just got yourself a job. If you have a single location business and, or you, you have a business that is just basically bringing money to the, to the table, that's just, you might as well just quit and go get a job better because job comes with benefits and it comes with defined hours as opposed to a business. Whereas I always call it the 9 to 9 business. 9am to 9am you're always thinking about the business and you're always working in it. But the advice that I give any business owner, aside from scaling you, you have to scale your business, is that be prepared to fail. Right. A lot of business owners think that I'm going to start this business and they have these grand dreams that it's going to succeed. And you know this. But yes, and it will succeed. But a lot of businesses, a lot of entrepreneurs experience failure before they experience success.
And I always tell people, plan to fail very small and win very big, right? So you know, plan to, to know that your first venture or even your second venture may not be as successful as you think. That doesn't mean that's the end of the road for you. That doesn't mean that you're not made for this, doesn't mean that you should quit and just go and get a job.
All that means is that you're getting trained. It's like having training wheels on and, and learning how to ride a bicycle. It's like going to school in college. We all go to college and we pay tens if not hundreds of thousands of dollars to graduate from a four year or a six year degree in order to get a job. Because that's really what college does for you, right? So all of that money you're spending is for training.
And that training prepares you to get into the real world and get a job.
Opening a business is no different than that you're paying for training. Your first business is training you to be better in your second business. Your second business is training you to be better in your third business. And if you're failing small, meaning that in every, every one of these ventures that you, you start, you're losing a little bit of money.
It's totally okay. You need to recognize when it's a good time to get out and you know, don't keep on losing money, right? It's like, you know, just remember that. And then what happens is if you, if what? If you win big, when you win in one of these businesses, you're potentially have a multimillion dollar exit. So it's okay to win. I mean, it's okay to lose a little 10, 20, $30,000 in order to build a business that's eventually going to get bought out for tens of millions of dollars. So just remember that. Because a lot of people think that, you know, when they look at a successful business owner and they say, oh, this guy, probably whatever he touches turns to gold. We look at Elon Musk, we look at any of these guys and say, look, you know, these guys are incredibly wealthy, they're very good at business. What they don't know is that they failed more than they succeeded.
And that's the key, key aspect that I would like to recommend to any entrepreneur that's just starting out.
[00:05:19] Speaker A: I absolutely love this because yes, we see people who are successful, who are millionaires, billionaires, who, people admire them, but I don't think that A lot of people take into account that their success is a result and the culmination of years of, as you said, small failures, hopefully small failures or big failures.
And something that I think that I get in the context of what you said, failing is learning.
I mean, it's good to fail as long as you learned something.
[00:06:05] Speaker B: Right? Exactly. So in the way as you, as you're going on in life and opening these different ventures, the idea is that you're learning something in the whole process, right?
Maybe you failed because you underestimated your budget in your, in your first business. Maybe you thought you only needed $50,000 before you get profitable, but in the course of running the first business, you realize that employee and acquiring employees is more expensive and you didn't budget for that. Maybe you didn't realize that inflation and everything else can have an effect on your business. Maybe you didn't realize that your budgeting that you had didn't really have proper insurance policies or what have you. So then when you have these expenses that hit you, um, you've learned from this. So then the next business, you're now more careful to do this again. I always tell people, I said, look, you know, you look at someone like Michael Jordan and this man has, you know, he missed more shots than he made.
You know, he gets his fame from being that. Probably not probably, but definitely the most successful basketball player in our, in our lifetime.
[00:07:15] Speaker A: And.
[00:07:15] Speaker B: But yet what people don't realize is that he missed more shots than he made. As a matter of fact, for seven years in a row, not, not in a row, but for seven years, he was the, the leading missed shot player in the NBA.
But what does all of that mean? All of that made him stronger to work harder to be better at his next shot, right?
So if, and again, you have to look in the mirror and see, you know, for all of those entrepreneurs that are starting a business, it's either for you or it's not.
You have to go into any business that you're starting knowing that you're going into uncharted territory, territories. They're going to be working incredibly hard. Hard when you see successful people is because they could endure those pains, they could endure those damages, those wounds as they're going through this journey of, of entrepreneurship, right?
Getting a job is easy. Anybody can have a job, right? You go out there and you know, and if it doesn't work, you quit and you make it. You get another job. You never lose money having a job. You only make money. You either make a little or a Lot. But you only make money in a business.
It's unknown whether you make money or don't make money. And at the end of the day, you have expenses that have to be paid for. So you have to be prepared for all of that. You got to go into it with that mindset. This is not a 9 to 5 business. This is, as I said earlier, 9 to 9 business. You're constantly working. You put your head on the pillow. You're continuously thinking about the next day and what you can do to better your business.
And you have to have the stomach for it. You have to have the personality for it. I tell people this all the time. Look, you know, I have started multiple businesses of my own, and I've also helped hundreds. As you said in the intro, I'm a consultant to hundreds of businesses, so I get to see a lot of business owners, their psyche behind the way they started the business and how they operated.
And everything I tell you is from that experience. And I can tell you that the road. I. I use this analogy, and I tell you that the road to the top of this mountain called success is extremely bumpy, but the view from the top is extremely beautiful.
So if you can make it up there, you know you're going to appreciate. And everything you did to get there is water under the bridge for you because you're having such an amazing time. And the view is so good that you forget about all the pain you had as you climb this mountain. A lot of people, you know, as they're climbing this mountain of success in the world of entrepreneurship, they trip, they fall, they hurt themselves, they injured, the. The pain, the blood, everything else. And they turn around and go back down. And they said, the heck with it. This is not for me.
And instead, you got to change your mindset and say, it is for you so long as you can endure this pain. It is for you so long as you can be consistent and persistent, because that's what it takes for you to make it to the top.
[00:10:31] Speaker A: I think that you put this beautifully.
The road to the top is extremely bumpy, but the view is extremely beautiful.
I want to say one thing.
Yes, having a job is easy and anybody can do it, but I think that once.
I'm going to say most of them, to not generalize, but once most people taste the entrepreneurship route, I think that going back to a job makes no sense.
Like we become.
I'm gonna. For. For the lack of better words, addicted to that kind of pain.
[00:11:18] Speaker B: Right, Exactly. Look, you know, nowadays, everybody has a chance to Be on their own and be their own boss. And I'm talking about jobs like an Uber, right?
You know, there's a lot of people that say, oh, I'm going to be my own boss. I'd rather go drive an Uber. And you can.
The question that you have to ask yourself is, are you really your own boss? Do you have your destination in your own hand? The answer is no. You depend on Uber to give you business, to give you the next ride, whoever it may be, your next client.
If Uber shut down, you're shutting down. If Uber decided to drop you, then you're done. And at the end of the day, the money you make is not scalable, right? There's only one of you and only one driver can drive at one time, at a given time, one single car.
So it's not like I can drive this car and all of a sudden by next year I want to drive five cars at the same time. You can't, right? So, so at the end of the day, scalability of your business is incredibly important, right? So you start a job.
So when you think, when you look in the mirror and say, look, I want to be my own boss and I want to drive an Uber, you're not really your own boss, you're an employee, or should I call it an independent contractor of Uber, that's what you are.
Do you report to Uber what time you start or not? But no, there's a million jobs like that that you can work on your own time.
But that to me, there needs to be a well, understanding that that has no potential growth opportunity for you. And again, if you're starting a business, whatever it might be, and if you don't scale the business, you merely have a job and let's call it what it is, right? And, and for that I always tell people there is a lot of opportunities, a better opportunities out there for you to get a better job and grow within that job than keep the same exact business that is not producing any more this year than it did last year.
[00:13:29] Speaker A: I love it. I love the concept of if you start a business, if you are not able to scale it, it's just another job. And also I think very important what you mentioned, you have to endure the pain and you have to endure the overwhelming of those first, I guess first months or first years of running and failing and running and failing until you can start delegating so that other people who are probably better than you in administrative jobs or until you can scale.
[00:14:16] Speaker B: That's right. That's exactly right. But you know, at the end of the day, you know, entrepreneurship is, is a beautiful thing.
Every day is different.
You know, every day you have a potential to take your business to the next level, whatever it may be. And I always tell people, you know, obviously I've, you know, I'm, I'm a franchise guy. I'm very much pro franchising for those, those people that have researched my name.
And, you know, if you own a business, look into scaling it, scaling it in a way that doesn't really put a lot of pressure on you. You don't have to put so much of your own money and resources into it. You can let others chime in, put their money, their time, and grow the company based on the platform that you've created that has been successful.
[00:15:14] Speaker A: Well said.
So, Jose, tell us about who you serve and how people can reach out to you.
[00:15:20] Speaker B: Well, multiple ways. Right. So one of the things that I say is, you know, you can certainly, you know, Google, Google my name, Hussein Kasmai, but also reach out to me via Instagram, which is the handle is exactly my first name and last name. I do put up a lot of great videos, a lot of great content that could be helpful to, to anyone. You know, I wish I had this kind of help when I was starting my first business. Right. It's very difficult. Back in the day was incredibly more difficult. There's a lot of resources, a lot of people out there with experience that can, that are putting these videos out there, you know, utilize that, that information.
So, so Instagram, again, the handle is my name.
And I know the Same Thing on YouTube. If you Google my name, you can find a lot of great videos.
And to reach out to me, you, you know, you can also reach out to. I'm the CEO and founder of franchise creator, and you can reach
[email protected] and that, that email usually gets to me, but I highly recommend your listeners to, you know, on social media to, to, you know, to look up some of these videos, and I think they'll find it very helpful.
[00:16:39] Speaker A: Awesome.
So we're going to wrap it up here. Thank you, Hussein, for joining us and sharing some wisdom about thriving in a competitive market.
You can learn more about what.
I'm sorry.
[00:16:50] Speaker B: It's my pleasure, Anna. Thank you.
[00:16:52] Speaker A: Yes, thank you. No, thank you.
You can learn more about what Hussein does by visiting him on Instagram. Go to Hossein Kasmay, Google him, search him up on YouTube, watch his videos, or reach out to him at inforanchisecreator.com. Is that right?
[00:17:10] Speaker B: All right.
[00:17:12] Speaker A: Thank you.
If you are an agency coach, professional services provider, or otherwise sell expensive stuff, we'd love to have you in a future episode. You can
[email protected] and once again, if you want to learn about the new way, we're booking dozens of qualified calls per week with no ad spend, download our free blueprint@conversational funnels.com.
that's all for now. Go get that big dick punched. See you later.
