[00:00:00] Speaker A: Welcome to Big Ticket Pros, the podcast for agencies, coaches and high end service providers who know what it takes to thrive in competitive markets. I'm your host Ana Gonzalez and you can find me on social media at anabapprime. Our guests share insider tips, strategies and sometimes cautionary tales to help you close bigger deals, build stronger relationships and scale your business faster. Big Ticket Pros is sponsored by Conversational funnels. We booked 121 qualified sales calls in 10 days without any ad spend, outreach or endless social posting. We found a new way to close deals in 2025 that doesn't rely on social on any of those tired old methods we used to. To learn more, download the free Step by Step blueprint@conversational funnels.com that's conversational funnels.com Today's guest is Kay Miller. Kay is a speaker, consultant and educator. She has a passion for helping her clients and students achieve more success, increase profits and stronger business growth. Kay, welcome to Big Ticket Pros.
[00:01:03] Speaker B: Thank you Anna. It's great to be here.
[00:01:05] Speaker A: I'm so happy you're here.
So what is the best piece of advice you would give to someone just starting out in your industry?
[00:01:12] Speaker B: As I mentioned, we have a new book. My husband and I co wrote a book recently, Uncopyable you and it's about personal branding and I highly recommend it. And we I have a little giveaway at the end so you can find out more. But that would be what comes to mind as my piece of advice. From the very beginning, you need to establish a brand and several people have defined your personal brand as what people say about you when you're not in the room. So you want to establish something that's different and unique and I have several ways to do that and we can talk about that, but it takes some looking internally, deciding what's important to you and what your branding promise is to your ideal target market, which we call your moose, and then staying consistent. I think a lot of people, and this has happened to me in the past life, kind of steers us in different directions and we're not intentional about what we represent, who we are, the kinds of connect prospects we want to connect with in customer relationships. So that's my piece of advice, is to think about that early on and be intentional about that so goes along with who you really are and it's something that you can carry on throughout your career.
[00:02:36] Speaker A: Yeah, super interesting. Can you tell me, for instance, some tactical advice for people to work on their personal brand?
[00:02:45] Speaker B: I can. One thing that I like to emphasize, and we all know it, I think, but we don't keep it. Top of mind is that each of us is uncopyable because we have not only who we are, our background, our heuristics, which is our way of looking at things. So you are uncopyable. Out of 7 billion people on the planet, no two fingerprints are alike. No two irises are alike. So you. Your best opportunity to build a personal brand is to tap into what makes you unique. And often you're selling a product or service that other people are selling. I work with some network marketers, they're selling the exact same thing. So it's not the product or service, it's you and what you represent. So really defining that I like to tell my customers up front, I'm not going to sell you something that I don't feel like it's right for you. Another somebody I feature in my sales book, she calls what she provides white glove service. So if you can name what you offer, that helps it stand out in your prospect's mind. And as you pointed out, everything in the background, if you're not watching, is orange. I'm wearing orange. All our books, products, everything we do features orange. So that's memorable. I also have a signature story which I won't go into at this moment. It's featured in our book and I really encourage listeners to develop look for a story that they can talk about where they provided the transition transformation for someone else.
How's that for an answer?
[00:04:29] Speaker A: I love that. And it makes me think because it's usually, I don't know, some people, if you ask them what's your story or what story can you.
What story represents you?
Some people will be like, oh, this is my story and they will have it. But some other people, for instance, I think I have lots of stories which one of them would represent me. But also I. It makes me think that we are.
I was telling, actually, I was talking the other day that we. I was saying that we are a walking consequence because we are right now the result of everything we've done. Everything. Every person we've met in the past, every song we've heard, every book we've read, every show we've seen, we're the result of all of that.
So I think that can relate to the fact that we are uncopyable. Because even though you and me probably have seen the same show and I don't know, listen to the same songs, you have not met the same people that I've met. And we haven't had the same experiences.
[00:05:37] Speaker B: And I like to refer to who you are as a recipe. It's not one thing. It's the combination of everything.
And if no one can match your exact experience, like you said, the fact is nobody can. Nobody has everything that you have. And if you don't have a story, my signature story, I'll tell you this much, is what earned me the nickname Muffler Mama. So back when I was in outside sales, I was selling automotive exhaust products, and I was one of very few women doing that, and I didn't understand the product. So I actually went into one of my distributors customers and learned how to install a muffler system, learned to weld the whole, there's a whole big story about it. I make it comical and funny in the book. But that nickname, Muffler Mama also distinguishes me from anyone else. In fact, if you look up K. Miller, which is a common name, you look up uncopyable Muffler Mama. If you pick any two of those, I'm the person that comes up. So not only do I have a story, but I have something really clear that represents that story. Who will forget Muffler Mama? She's the one that wears orange. She's the uncopyable one. So I'm taking what you talk about. What you're saying is my experiences, my knowledge, everything about me is different when you add it all up than everyone else. So I encourage you as a listener to find out those things. If you can say three specific things that add up and you can't say that about anyone else. Now, I know you're, you speak Spanish. I don't know a lot about you, but you've done 200 podcasts within a short period of time. You can take what is unique about Anna and make that into your story and incorporate that into your brand.
[00:07:34] Speaker A: That's super great advice. Thank you so much. I, I, I will keep it internalized and then work on that because. Thank you so much. You just gave me something to work on. Good.
[00:07:46] Speaker B: I love it. And I have a podcast. I learned so much from my guests. I learned from being on podcasts and doing my podcast. So I'm thrilled. That gives you something to think about. And, and in our book, it goes through the whole process of how you can design that and communicate that and learn to use that to separate yourself from everyone else.
[00:08:06] Speaker A: That's awesome. So, Kate, tell us about who you serve and how people can reach out to you.
[00:08:12] Speaker B: My moose, my target market is women, and I love dealing with women business owners and entrepreneurs, maybe network marketers, people that don't really see themselves as salespeople or marketers or maybe even personal branders. They've got a lot on their plate. They're managing their business and I love to get in the weeds with them and help them set themselves apart. Use things like content marketing to build authority. I know you've talked about that in past content, past podcasts, excuse me, and help them put all of that together and make them effective, build their sales and be more successful.
[00:08:58] Speaker A: That's great. Where can they find you?
[00:09:00] Speaker B: I'm on LinkedIn and my LinkedIn handle is miller K and you can also email me at K which is K a
[email protected] Reach out, connect with me. Like I say I my moose, my main moose is women but I work with a ton of men and the what I cover cover all these concepts applied to both men and women of course. And my husband's the co author of this book. So anyway, reach out and connect. I'd love to hear with you and get to know you.
[00:09:34] Speaker A: I love that they're your moves. I love how you're defining it and.
[00:09:38] Speaker B: I would need to be super consistent. And that's something that's probably resonated with our prospects and customers more than anything. And I like said I don't have time to go into the story of that and where it came from, but it's something that is so much more clear than avatar or target market or whatever generic term you hear. You're looking for your moose.
[00:10:01] Speaker A: That's exciting. We're going to wrap from here. Thank you to Kay Miller for joining us and sharing some wisdom about thriving in a competitive industry. You can learn more about what she does by visiting her on LinkedIn Miller K or email her at k be uncoupable.com is that right?
[00:10:18] Speaker B: Correct. And I do have a little giveaway if I have a chance to mention that.
[00:10:22] Speaker A: Sure, go ahead.
[00:10:23] Speaker B: Look at this. So you can get a five step system to starting out to building a profitable personal brand. It's a 5 email series and you can get
[email protected] 5 which is the number 5-emails. So go there, you can sign up and you'll beginning you'll start to get the five emails that will really kick off your personal branding process and it might be for the first time and you might be rebranding yourself. A lot of people transition to different careers during their life so that's what I would recommend and I appreciate you doing that.
[00:11:02] Speaker A: So let's go to be uncopyable.com 5 Number 5 Slide no-emails emails. I get confused with slash and dash.
[00:11:11] Speaker B: I know they rhyme even.
[00:11:14] Speaker A: Anyways, if you are an agency coach, professional services provider, or otherwise sell expensive stuff, we'd love to have you in a future episode. You can
[email protected] and once again, if you want to stack your calendar with qualified, motivated prospects who want what you have, download the free blueprint@conversational funnels.com that's all for now. Go get that ticket punched. See you later.
[00:11:39] Speaker B: Thank you, Anna.
[00:11:41] Speaker A: Thank you, Kay.
