[00:00:00] Speaker A: Welcome to Big Ticket Pros, the podcast for agencies, coaches and high end service providers who know what it takes to thrive in competitive markets. I'm your host Ana Gonzalez and you can find me on social media nabotprime. Our guests share insider tips, strategies and sometimes cautionary tales to help you close bigger deals, build stronger relationships and scale your business faster. Big Ticket Pros is sponsored by Conversational funnels. We booked 121 qualified sales calls in 10 days with without any ad spend, outreach or endless social posting, we found a new way to close deals in 2025 that doesn't rely on any of those tired old methods we're used to. To learn more, download the free Step by Step blueprint@conversational funnels.com that's conversational funnels.com Today's guest is Paul Childers. Paul is the husband of 15 years, father of two, business owner with a passion to help others protect their assets as they grow in scale. So Paul, welcome to Big Ticket Pros. What is the best piece of advice you would give to someone just starting out in your industry?
[00:01:03] Speaker B: The best, best piece of advice is stay consistent with your message, understand what it is that you're trying to communicate to your clients and consistency is key over time applied because there's a lot of people that pop up in this industry. It's a lot of misinformation out there and the ones that keep the same message and keep the same tone the entire time tend to win the race at the end because that's what people are looking for.
[00:01:32] Speaker A: That's interesting. I'm going to ask you this question.
I agree consistency is key and consistency in your message is also key. But I think that also having a lot of at bats help you refine your message. So it's would you say that it's consistently in your message of the end goal or how you how you communicate that message?
[00:01:58] Speaker B: I think it's communicating accurately and consistency consistently what it is that you're actually doing for people and how it works. And yes, you're going to refine your message over time as you learn and grow. But what I see happen a lot is people come into the space being in commercial lending and consulting, business credit building. So a lot of people that come in, they make a lot of really bold claims, they throw out a lot of information that sounds flashy and catchy and then they disappear.
[00:02:28] Speaker A: Oh, right.
[00:02:30] Speaker B: So where what I've found is that the ones that are long term in this space pretty much keep the same message over and over again. You're never over promising. You're always trying to deliver what you tell people you're going to deliver. And you want to make sure that it's done the way that they expect it to. So if your message is not consistent and you're changing it all the time and you're not very clear what it is that you're doing, you're trying to help people with, it gets a little bit misconstrued over time. And yeah, your message is going to change, you know, from time to time a little bit, but the overarching message should always be fairly consistent.
[00:03:09] Speaker A: So I take it to. Yeah, your message is going to change, but not the meat.
[00:03:12] Speaker B: Yeah.
[00:03:15] Speaker A: I was gonna ask something and I forgot.
Oh, you mentioned about keeping the expectations. I think that being clear on the expectations is very important in your message. And also you also mentioned to deliver what you promised. And there's a lot of people who under promise and underd deliver. What do you think about that?
[00:03:45] Speaker B: I think people that under promise or even over promise and under deliver, either way, if you're doing both of those two things, if you're either promising too much and then not giving a good delivery, or you're not promising enough and you're also not giving a good delivery, there's probably a fundamental error in a process or procedure of what you're doing, or there is just not enough value in the actual offer and the service that you're providing that, you know, is able to carry everything for you. Right. And that a lot of that lies on the person that's doing the offer to understand what are the hurdles, what are the potential roadblocks and how do I articulate and offer this message upfront so that it's clear that A, B and C are going to happen? If, you know, D, C and E all come in place. Right. Or D and F, I should say, sorry, my alphabets are apparently around here, so.
But that's really what it comes from, in my opinion, is if you don't understand the end results that you're trying to get somebody and you are really good at understanding how to get them set up well, you're probably never going to get them to the end the same way every time with all your clients or at least know where some of the roadblocks and hurdles are going to come and things that you're going to face with clients along the way. And that's what really comes to, I think people not delivering on their. On their promises or their services.
[00:05:16] Speaker A: Yeah. Very valuable information.
And also I think Very valuable for you to say that it is important for you to know the end result because maybe you were in point A and you need to get to point C, but you don't know what point B involves.
So that might also change expectations. Sometimes we promise something that we think that we're going to deliver. And then as you said, there are some hurdles and excuse our test right now. What would be some, some tactical advice. You can tell the audience to know your message and to, to do what you're working. You're communicating here.
[00:06:05] Speaker B: Yeah, I think, you know, one of the biggest things that's helped me is really getting an understanding of who my services benefit and targeting the ones that, you know, can benefit the, the, the most from what I'm offering. Because while I offer business credit and it is available to everybody, it does not help everybody equally based off of expenses and what we're doing with our businesses. Right. Because everybody's business is a little different.
So once I got really clear on that piece of it and then really learned how, how it affected them, how it could benefit them, what are some of the hurdles that we're going to face along the way, it really made a difference on how my message was hitting and who it was hitting as I was able to get a clearer picture myself of what that ideal client looked like. And I took a little bit of time, it took a little bit of trial and error, but, but once I got that dialed in and then also had some case studies where I had finally brought some clients through the entire program, it almost kind of painted its own crystal clear picture for who my demographic was. So sometimes you're going to have a good idea of what that looks like. Sometimes you're not. Sometimes it's going to take time. You're going to have to have 1, 2, 3, 4, 5 clients and maybe one or two of those make it through your entire program and the other couple fall off or weren't the right type of client. And that's how you kind of build your picture up. And, and you don't get that without what I said before. You know, just the consistency aspect of it, of just getting people in, working with them and seeing, you know, what the actual end results are and having a bunch of at bats at it.
[00:07:58] Speaker A: Oh, okay. I think I, I didn't understand, but I understand now about the consistency that you're talking and having your at bats. So, so that you can refine your method and refine your, your processes and your systems, I think also super valuable. Thank you so much for that. So Paul, tell us about who you serve and how people can reach out to you.
[00:08:18] Speaker B: Yeah, so my main audience is seven figure blue collar home service based business owners that carry higher assets and higher expenses.
We help them access capital that doesn't require or doesn't report onto their personal credit so that we can help them scale and grow faster with leverage without risking personal assets.
[00:08:41] Speaker A: Awesome. And how can they find you?
[00:08:43] Speaker B: If you go to my Facebook page. Paul Childers on Facebook Otherwise we have our website which is bluesky biz pro.com either one of those places you can reach out to me and get a hold of me and that's Facebook's probably be the most the easiest place to find me.
[00:09:02] Speaker A: Fantastic. So we're going to wrap him here. Thank you to Paul Chinder. Paul Childers, Sorry about that. For joining us and sharing some wisdom about thriving in a competitive industry. You can learn more about what he does by visiting his website on bluesky bizpro.com or go and find him on Facebook. Paul Childers, if you are an agency coach, professional services provider or otherwise sell expensive stuff, would love to have you in a future episode go up. You can apply@bigtechthe pros.com and once again, if you want to stack your calendar with qualified motivated prospects who want what you have, download the free
[email protected] that's all for now. Go get that big ticket punched. See you later.
