[00:00:00] Speaker A: Welcome to Big Ticket Pros, the podcast for agencies, coaches and high end service providers who know what it takes to thrive in competitive markets. I'm your host Ana Gonzalez and you can find me on social media nabotprime.
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[email protected] that's getconversions.net Today's guest is Daniel Borba. Daniel is the founder and CEO of Spark Portal, a company transforming video marketing for B2B businesses.
With 10 plus years of experience, he's pioneered a video as a service model to help SaaS and B2B clients grow through strategic video content.
Daniel, welcome to Big Ticket Pros.
What is the best piece of advice you would give to someone just starting out in your industry?
[00:01:18] Speaker B: Practice, practice, practice.
[00:01:22] Speaker B: That's definitely.
[00:01:25] Speaker B: A hallmark theme for my life and also in the people that I've seen succeed in my industry.
The people that do very, very well, including salespeople, marketing people.
[00:01:41] Speaker B: Practicing their craft and approaching it with a growth mindset allows you to learn quickly, not get down when.
[00:01:54] Speaker B: Bad things happen, quote, unquote. And so if you just focus on practicing, practicing, practicing, nothing can stop you.
[00:02:06] Speaker A: That was very direct and put into the point. And I like that you said not get down with bad things happen, I'm going to say yes. You said practice, practice, practice. I would add proper practice. And that's for feedback.
[00:02:21] Speaker B: Yeah, 100%. Yeah.
We don't want to work in an environment where we, whatever we're practicing, we are the only one just like gauging whether it's, it's, it's doing what it's supposed to be doing right where we are achieving the result that we want to achieve. We want to make sure that whatever we're practicing is achieving the goal that we wanted to achieve, but also we can validate that with other people or a really good robust system with data both qualitative and quantitative.
[00:02:59] Speaker A: Yes, definitely. So I studied martial arts for a while and I relate almost everything to martial arts. So when you say practice, practice, practice, and I say, yeah, well, proper practice, I mean if you practice a Kick in the wrong way, you will, in the long run hurt yourself and you will, you'll be, I don't know, not too old and you won't be able to run.
So practicing correctly or practicing, for instance, if you practice doing something, a funnel, for instance, and you don't get the right systems or the red methods, it will, you will probably get your goal, but you will probably not get there as fast as you want.
[00:03:51] Speaker A: Now, when you say validated with other people and with data.
[00:03:56] Speaker A: I guess that, what do you mean with that? Are you, what do you mean with that?
[00:04:01] Speaker B: So that's a good question. And I think we were saying it makes a lot of sense when you practice, you want to make sure that you're doing the right type of practice, because you don't want to practice something that you're doing wrong and just get, like, get too far and you're not learning anything. Right.
So I think that you give the example of a funnel.
I think a lot of the time we forget as business owners or as consultants, as salespeople, as marketing people, we really are running an experiment on everything we do.
Nothing that you do has this.
[00:04:41] Speaker B: Huge high, high, high level of.
[00:04:45] Speaker B: Fidelity that you're going to get what you set out to do. And so every time you take an action, you always have to understand that it may not turn out how you expect it.
And when we talk about a funnel.
[00:05:03] Speaker B: People that I've seen succeed, they always look at the, at the result of the funnel or the result of the experiment before it ends, to adjust it a few times.
And then after it ends, right then they look at it as a whole and say, wow, we learned all these things like maybe we should go a little softer at the top of the funnel. Maybe we should start a, go a little harder at the bottom of the funnel. We should bring this up during this, this conversation. And so it learning, practicing, if you look at your actions as a way to practice a craft, it becomes more fun. And it also allows you to learn and not be so hard on yourself and want to do it again.
And so I think that that's what I mean by practicing. Practicing. Practicing is learning to look at something like for example, a funnel and saying running it, but a few, by a few people that you admire or respect or trust.
And then also look at the data itself and see if those two things, there's correlation between them and along with your intuition and also your understanding of what's in front of you. And so that's what I mean.
What are your thoughts when You've practiced, practice, practice.
[00:06:19] Speaker A: So what I take away from what you just said is learn, practice, practice, practice, validate, get data, adjust and then practice again.
[00:06:32] Speaker B: Yeah. So I mean, you know, some people think of it differently. I think of a, when I say practice, I already include like all those steps that you outlined within practicing, you know what I mean? But yeah, some people look at him, look at practicing as like a part of the process. I look at it as an overarch, as an umbrella thing kind of. So everything it's, you can fit anything you want under practice as long like you said, as long as you do it properly. Right. You can't just cherry pick what you, what you shouldn't practice. Like, you should try to practice everything for this scenario to, to work out well, especially in the funnel, in the final scenario, you, you have to be willing to go, to let it finish or let it ride long enough or that or give you enough data to understand it and be able to get the information you need to adjust. Otherwise you might have cut it too soon or you might have letter to run. You might have let it, you might be letting it run too far into the future. And so you always have to practice and adjust, learn and reiterate.
[00:07:45] Speaker A: I have a question about that. When do you know that you let it run too far?
[00:07:51] Speaker B: Oh, I don't know. I think, I think there is no, I think there is no like answer to that. And that's, that's what I mean. Like, because.
[00:08:01] Speaker B: I think that you have to look at it on an individual, on a case by case basis.
I think that if you, if you're referring to the funnel example.
[00:08:15] Speaker B: You, you have to understand too, before you go into it, you have to say, okay, when am I, when is going to be too much time or too much money or too much effort for me?
Right.
And that might be different. Those three things might be different for different companies, different products, different services.
So depending on the company size, depending on the amount of resources that they might have, depending on the amount of time that they might have.
And so I think that you have to look at on a case by case basis to figure out if you've letting around, if you're letting it run too long or too short, you know.
[00:08:58] Speaker A: Interesting.
So.
[00:09:02] Speaker A: Daniel, tell us about who you serve and how people can reach out to you.
[00:09:08] Speaker B: So we serve B2B software companies and we do video content for them.
And how you can reach out to me is you can go to my LinkedIn and you can find me Daniel Borva and I'm probably one of the only ones that guys that is going to pop up.
And you can also go to our website as well. Sparkpotal.com.
[00:09:30] Speaker A: Awesome. So we're going to wrap it up here. Thank you, Daniel, for joining us and sharing some wisdom about thriving in a competitive industry. You can learn more about what Daniel does by visiting him on LinkedIn, Daniel Borba, or going to his website. Sparkportal.com that's right. Yeah. Yay.
If you are an agency coach, professional services provider, or otherwise sell expensive stuff, we'd love to have you in a future episode. You can
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