[00:00:02] Speaker A: Welcome to Big Ticket Pros, the podcast for agencies, coaches and high end service providers who know what it takes to thrive in competitive markets. I'm your host Ana Gonzalez and you can find me on social media. Anabelle Prime. Our guests share insider tips, strategies and sometimes cautionary tales to help you close bigger deals and scale your business faster. Big Ticket Pros is sponsored by Conversational Funnels, the new way to close deals in 2025 that does not rely on any of the old traditional methods everyone hates. We use this method to book 121 qualified sales calls in 10 days without any ad spend, outreach or endless social posting. Download the free step by step blueprint that shows exactly how we did
[email protected] that's conversationalfunnels.com Today's guest is Jordan Molina. Jordan has been a social seller in LinkedIn for around five years and made a multiple six figure business.
He is from Vancouver, Canada but he's living by the beach in Mexico now. He runs a LinkedIn agency with his co founder and he has, and they have a team of 11 focusing on growing other people's audiences, focusing on LinkedIn organic marketing. So Jordan, welcome to Big Ticket Pros.
[00:01:15] Speaker B: Yeah, it's great to meet you Anna, great to be here and yeah, thanks.
[00:01:21] Speaker A: So happy that you're here. So what is the best piece of advice you would give to someone just starting out in your industry?
[00:01:29] Speaker B: Well, to, to keep at it, right? I mean LinkedIn is a different beast, so to speak because a lot of people have tried LinkedIn, a lot of people have messed up on LinkedIn.
A lot of people don't see the value of LinkedIn, they just see it as like another a job search site and they don't know the power of social selling on LinkedIn. Currently there are millions of dollars made on LinkedIn every day.
And, and you know a question I like to put out there is this one. It's like imagine all the missed opportunities that you could have had on LinkedIn if you had the right strategy. And I'm not talking about money, of course, I'm talking about impacting people. I'm talking about really, really helping people and of course creating a value, creating value for them. And not only that, helping them to achieve financial freedom with your services at the same time creating this financial freedom for yourself. Like I, I have a wife, I have a 14 year old child.
Well, he's not really Charlie, he's my size right now. And so right now I work from one to three hours per day on LinkedIn, sometimes I work on weekends. And then I'm just here by the beach. I go out to my apartment and I see the beach like 20 meters out from there. So I mean, it's just like carving the life that you want to have. And, and really this is how it has impacted me so much that, that, you know, I don't often think, but I, I like to think what ifs on occasions that what if I didn't have LinkedIn in my life? You know, my life would be very, very different right now. You know, I, I would have been probably working part time or full time in Canada at a 9 to 5 job. So really, people are missing the boat on LinkedIn, especially in 2025.
[00:03:56] Speaker A: You mentioned something that I have heard in the past and it always impacts me. You said LinkedIn is a different beast because we know Facebook, we know Instagram, even Tik Tok. But I have never figured out how LinkedIn works.
[00:04:19] Speaker B: Yeah, exactly.
[00:04:20] Speaker A: And I know people who have also never found out how LinkedIn works. They have thrown thousands of dollars at it and it still didn't work. And you mentioned something else that ties into this. They don't see the value and the power of LinkedIn because it just didn't work for them.
[00:04:40] Speaker B: Yeah.
[00:04:41] Speaker A: What would be an advice that you can give them Maybe to make LinkedIn start working for them a little bit.
[00:04:49] Speaker B: Okay, so, so, so right now I'm going to give you the whole, I mean, I mean, it's like I don't, I don't mind giving value, you know, so, so I'm going to break down what you have to do on LinkedIn to make, to get up to those multiple six figures. And, and it took me about two and a half years to figure out by myself. Working with different coaches. I have worked with Jeremy Minor, the sales coach. I work with Brian Tracy, one of the great sales psychologist coaches. I'm working with Jay Lee, the sales ninja. Right. Right now. And I, I never shied away of investing. And of course you got to invest in the right people. Right. You got to invest in the right coaches, you got to invest in the, in the right LinkedIn coaching coaches as well, because everyone's on LinkedIn is going to promise you the moon going be like, I'm going to do this, I'm going to do that, I'm going to do this for you. But then you believe them because it's so convincing. And then when you contract their services, it doesn't work.
So you have to really know how to decipher or differentiate between the fake gurus on LinkedIn and the Real people can get, that, can get your results. Right?
That's step one, if you're interested in LinkedIn.
And then step two is your profile on LinkedIn. Your profile has to be very, very attuned to, to attracting the right kind of leads on LinkedIn. Or else, I mean, this involves copywriting. This involves like funnel work also. You have to make sure your LinkedIn profile is like a funnel and with copy. With copy. That doesn't promise a lot.
And sometimes, like, for instance, you know, we work with tech founders, we work with different people, and many of our clients have, like, we book more than 30 calls with this for this one agency and they just closed 9,9k this month and they're looking to close 60k. They have 60k in the pipeline. So sometimes advertising those results are not like, really believable in people's eyes.
Although we want to advertise it because it's true.
We gotta show facts, we gotta show data, we gotta show numbers, we gotta show all this kind of stuff so that people can believe us, that we can get the results. And then we gotta post that. Not just say, hey. Not to say, hey, our client got these results. Who cares? No one cares. Got involved, some storytelling behind that. You got involved, the transition, you got involved. What were they feeling before you got involved? What kind of emotions they were feeling before when LinkedIn wasn't working for them. And then you gotta accurately describe their feelings with emotion. It's all like a story, right? Like, storytelling is a big fundamental part of getting traction on LinkedIn. Sometimes people aren't good storytellers. Sometimes they repost and just say, hey, I found this interesting. And they expect results from that kind of posts. You know, I mean, we had a client that just reposted stuff from other people and, and he was expecting clients from that. I'm like, I mean, and then we walk through a strategy and then we tweaked some, some things. Now he's getting his first inbound leads ever. So it's, it's like really the expectation of LinkedIn is like, you get results immediately, but minimum, minimum, it takes three months to get things started. And that's if you're an expert, right? That's if you know everything on LinkedIn, if you know a lot of the things you have to do on LinkedIn, but you need to do the work, it involves commenting on other people's posts. Not just commenting on random people's posts, but commenting on your niche Market, commenting on the people. Because what happens people, if you comment on other people's posts that are your niche market, they'll check out your profile. Oh, okay. Well, Jordan comments. I mean, let's see what he does. Okay. He does LinkedIn strategy. He, he qualifies leads. He does this. Interesting. I'm going to comment on his post because he commented on my post and then that reciprocation of raising your engagement on LinkedIn. Right? So, so right now, my co founder, I, we get 50 to 100 comments each post, right?
And we relatively have. My co founder has almost 10,000 followers. I have almost, I have 50 to 100 followers on LinkedIn.
So it's like, it's like really steps to grow your audience of the right kind of people. Right? Using the right kind of strategies. Step one and then step two is giving back with your content and commenting. And then the most important part is the DMs. You gotta establish contact and establish meaningful relationships in the DMs. Not just say, look, like I could, I could really say my first DM, Hey, I'm a LinkedIn coach. Hey, I can run your LinkedIn. I do content, I do this, I do that. I'm here if you need me. Pick me, pick me, pick me.
But, but then what would happen? I would have to send about a thousand dms of that nature to get five responses back.
Right? So, yeah, and meanwhile, you're spam, like that's heavy message. So you're spamming a thousand people.
[00:11:18] Speaker A: Spamming and spending such, such a long time in any.
[00:11:21] Speaker B: Exactly, exactly. So, so it's like, like really connecting meaningfully with people in the first dm, engaging with their content first and just say, hey, you wrote a post about sales. I really loved your point about when you made about this. This, this would love to connect, if that's okay.
I mean, who's not going to connect with that message, right?
We have a 90% connection approval rate with us and our clients because of this connection, this natural, organic connection. But first of all, a lot of people don't know how to be social. A lot of people treat dms as like you. You ever seen those funny memes of how parent text? Like how my parents text, Right? Yeah, it's like to the point. And like, like even if they're kind people, it's like to the point, direct to only one word, sentences.
[00:12:27] Speaker A: I mean, that's robotic.
[00:12:28] Speaker B: Yeah, very robotic. And, and not meaningfully. You have to talk in the dms.
Meaningfully. That means getting to know them. That Means getting to know their business. That means maybe finding some pain points and then finding a way to support them and finding if it's a priority for them right now to get support.
[00:12:59] Speaker A: Right.
[00:12:59] Speaker B: Because if it's not, move on.
Right. If it is, well then, hey, would you like to collaborate one day? Would you want to hop in a chat? I might have some advice to give you.
And you get your call booked right there. Yeah, I mean, this is how the LinkedIn organic strategy should work and this is how. But it takes work. It does take work. And so, so people who want to save time, we do it for them. We do ghost writing, commenting and the appointment setting. All they have to do is give us their booking link and we, we filter out the people who are not interested. We filter out the people who want this as a priority, who want their services a priority. We filter out the people who don't are not serious because.
And we filter out the people who are not open to collaboration or referral business. Right. So that is how we have exceptionally gotten results for our clients and that's how we built your business by ourselves also.
[00:14:20] Speaker A: That's awesome journal. So thank you so much for this clinic on LinkedIn. So tell us about who you serve and how people can reach out to you.
[00:14:30] Speaker B: Well, we serve basically any business.
Like, like there has been some, like, we work with sales coaches. Right. And we work with tech founders and, and we give results and it's like, well, that's for a sales coach. You can't get results in my case. And then we're like, well, we actually can because what we do on the onboarding call is we set aside maybe an hour to, to sit down with you, find out what your message is, find out what your brand voice is, find out what you want to do, find out all this information that we need to proceed forward to get you traction on LinkedIn.
And so the thing about LinkedIn, it's a different beast because a lot of the decision makers are on there.
Like even from LinkedIn itself, 80% of decision makers are on LinkedIn.
What does it mean?
You cut out the middleman.
Yeah, that's not going to make the decision. You can go directly to CEO or you can go to the sales director, you go to upper management, people who are really in charge of the decision.
So there's kind of.
Yeah, so this kind of filters out and really saves you time in that regard, going directly to the decision maker without time wasted. Right, right.
And basically how you can contact us is through LinkedIn or through Google Search. Just Google search Jordan and then the social tagger and then I'm one of the first results on Google if you type that in also.
And you know, just to give value, we do have a PDF that breaks it down very, very nicely on what you should be doing on LinkedIn.
It's giving everything away.
So if anyone would like a copy of this, I'd be more than willing to send out a link to that also.
[00:17:02] Speaker A: Perfect. I. I will be one of the people who is going to get that PDF actually.
[00:17:07] Speaker B: Okay, okay. Sure, sure. Okay. Okay.
Then I'll give it to you. Anna.
[00:17:14] Speaker A: I can put in the show notes if you want.
[00:17:16] Speaker B: Sure, sure.
[00:17:17] Speaker A: Sounds good. Great. So we're going to wrap from here. Thank you, Jordan, for joining us and sharing some wisdom about thriving in a competitive industry.
You can learn more about what he does by visiting his LinkedIn, of course, or searching Jordan the social Tiger.
If you are an agency coach, professional services provider or otherwise sell expensive stuff, we'd love to have you in a future episode. You can
[email protected] and once again, if you want to learn about the new way, we're booking dozens of qualified calls per week with no ad spend, download our free blueprint@conversational funnels.com that's all for now. Go get that big ticket punched. See you later.
