[00:00:03] Speaker A: Welcome to Big Ticket Pros, the podcast for agencies, coaches and high end service providers who know what it takes to thrive in competitive markets. I'm your host Ana Gonzalez and you can find me on social media at annabellprime. Our guests share insider tips, strategies and sometimes cautionary tales to help you close bigger deals and scale your business faster.
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[email protected] that's conversationalfunnels.com Today's guest is Alison Godfrey. Allison is an executive leadership coach who specializes in guiding C suite executives and entrepreneurs to through periods of transformation. Allison brings a wealth of experience in driving high impact leadership initiatives to help leaders navigate change, unlock growth and achieve operational excellence.
So Allison, welcome to Big Ticket Pros. In your perspective, how, what is the best piece of advice that you would give to someone just starting out in your industry?
[00:01:21] Speaker B: Oh, it's so nice to be meeting with you, Anna. Thank you. Well, the best piece of advice I think I would give someone is be very, very sensitive to how someone will relate to you.
We are trained as coaches to be cognizant of being able to coach anyone.
However, that's not the point. The point is how will the individual, how will the client feel about how they best relate to you and what is it about you that the client will most relate to?
So that, for instance, what is your background?
What were you doing before you became a coach, what did you specialize in?
And that's your market. Those individuals will want to talk to you because they will believe you understand them and from their point of view, that's what matters.
[00:02:24] Speaker A: That's super interesting, Alison, because I don't think that a lot of people keep that in mind that the way that you show up to the world and the way that you present to them will probably impact their perspective about you and in consequence, their relationship with you.
[00:02:46] Speaker B: Yes, exactly. Yes, that's it, Anna. Absolutely. And so for instance, I was working with an individual who was a lawyer and he was saying I can coach anyone and saying, yeah, okay, that's true. But lawyers are the people that are going to want to meet with you because you understand what it is like to be a lawyer. And that doesn't mean you're going to give them advice on how to be a lawyer or how to speak with their clients, but they're going to know that you understand what it is like for them day in and day out and who they are.
[00:03:27] Speaker A: Yeah. And also, well, that person that told you I can coach anybody and he was a lawyer, it reminded me of.
So I, I studied martial arts for 30 years and I relate a lot of the things that people tell me to that.
And of those 30 years I taught for 15.
And what I learned is that the fact that you wear a black belt around your waist does not mean that you can teach it, that you know how to teach it.
So that lawyer that told you I can coach anybody, I mean you know the principles, you know the knowledge. But can you transmit it to someone else effectively?
[00:04:14] Speaker B: Yes. It's a perfect example, Anna. Thank you. Exactly. And that just because you might be the expert does not mean that you are the expert teacher.
That's part of being a coach is really about asking the right questions and it's having that sensitivity of tuning into the person that's in front of you and really deeply listening.
And I think part of martial arts, perhaps, not that I'm the expert there for sure, but part of martial arts I believe, tell me if I'm wrong, is reading body language, reading the other human being and it's that non verbal sense of the other human being.
What are they transmitting non verbally to you, what are they saying and what are you picking up from that other person and really, really being present to them.
So it's not about teaching, it's about being there for them.
[00:05:26] Speaker A: That is beautifully explained.
What are some, some ways for people to learn to be present and mindful when they are with other people that you can advise?
[00:05:42] Speaker B: That's a beautiful question.
And that is I think at the core for us being in human to human contact with another person.
And that is that deep breath and listening and so many of us listen with the idea in mind, how am I going to answer? What am I going to say next?
And actually if we slow down and we're listening to what the other person is actually saying, poof.
Oh, have I heard what you mean?
Did I pick up what you really meant to say? And just because I heard your words doesn't actually necessarily mean that I got what it is that you want to say.
And very often with that translates to is just saying.
What I just heard you say is that you're asking me how to be present to a conversation. Is that Right.
And that gives you the opportunity to say, yeah, that's actually what I meant. Or, oh, no, that really isn't what I was saying.
And that doesn't mean that either of us is right or wrong. We're just not actually connecting in that moment. And maybe it's, I didn't hear you and maybe that's not actually what you meant to say. Doesn't matter. Let's actually hear each other.
[00:07:33] Speaker A: That is beautifully explained. Thank you so much for that and super valuable. So, Allison, tell us about who you serve and how people can reach out to you.
[00:07:46] Speaker B: I am best connected with via LinkedIn and I serve predominantly executives in business. That's my niche because once again, I came out of business, I was an executive in business.
So the individuals that connect with me are individuals that are executives in business because I understand what they're going through and I understand what that frustration might be, what it's like to lead people, what those conversations are.
And I get it, we can talk about that. And one of the things that I find most people are dealing with, who am I to be in the position I'm in?
That's pretty common.
[00:08:40] Speaker A: Do you think it's like a self.
[00:08:41] Speaker B: Worth issue, Self worth imposter syndrome?
And I think it's the sudden kind of realization that other people are deeply depending upon you and what comes out of your mouth, other people are taking very seriously.
Yes, that can be daunting and a little bit scary.
[00:09:06] Speaker A: Yes, that can impact a lot of people. And it in it, knowing that it can impact a lot of people, it affects you as well. Yes, yes, words have a meaning.
It needs to be very.
[00:09:25] Speaker B: You know.
[00:09:26] Speaker A: Picking up very with a lot of very carefully.
[00:09:30] Speaker B: Yes, yes, words do have meaning and that's that it has such impact.
Especially when we say something off the cuff, you can't take it back.
Once it's out of your mouth, it's too late.
I love the inactive, the acronym wait, W A I T, which is why am I talking? It doesn't mean shut up. It just means think about it before you speak.
[00:10:09] Speaker A: That's fantastic.
[00:10:10] Speaker B: I love that.
[00:10:11] Speaker A: So that's, that's awesome. So we're going to wrap it up here.
Thank you so much to Alison Guthrie for joining us in sharing some wisdom about thriving in a competitive industry.
You can learn more about what she does by visiting her on LinkedIn. And also. Wait, why am I talking?
[00:10:30] Speaker B: Thank you, Anna.
[00:10:31] Speaker A: If you are an agency coach, professional services provider, or otherwise sell expensive stuff, we'd love to have you in a future episode. You can
[email protected] and once again, if you want to learn about the new way, we're booking dozens of qualified calls per week with no ad spend, download our free
[email protected] that's all for now. Go get that big ticket punched. See you later.
